TMS 028: Cross-platform app development with Russell Ivanovic from Shifty Jelly

Russell Ivanovic is the co-founder of Shifty Jelly, a software development studio based in Adelaide, Australia. Shifty Jelly develops apps for iOS and Android, including my own favorite podcasts app called Pocket Casts.

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Takeaway Points

  • The Australian App Store is about 10 times smaller than the U.S. one.
  • Making your app for a specific country can be a way to rank well in that country’s App Store.
  • Getting a project to a meaningful level of success requires you to focus your efforts.
  • People actually do pay for apps on Android, provided your app sticks out and provides value.
  • Targeting professionals can be a way to keep charging for your apps because business owners will usually be willing to pay for something that helps them with their business.
  • Both iOS and Android still have underserved app categories where customers might be waiting for a really good app and be willing to pay for it.
  • Changing a single thing about your product can turn a failure into a success.
  • Building a really good product is required for success, but it’s not enough. You need to get it noticed too.
  • To offer a free trial of your app, just make a separate paid version with additional features.

Where you can find Russell and Shifty Jelly:

Shifty Jelly

Things mentioned on the show

Pocket Weather Australia for iOS
Pocket Weather Australia for Android
Pocket Casts
David Barnard on Twitter
The Dip by Seth Godin
Loren Brichter / Letterpress