TMS 028: Cross-platform app development with Russell Ivanovic from Shifty Jelly

Russell Ivanovic is the co-founder of Shifty Jelly, a software development studio based in Adelaide, Australia. Shifty Jelly develops apps for iOS and Android, including my own favorite podcasts app called Pocket Casts.


Download as .mp3
Subscribe in iTunes
Subscribe to podcast directly
Listen with Stitcher

Miro Video Player

Takeaway Points

  • The Australian App Store is about 10 times smaller than the U.S. one.
  • Making your app for a specific country can be a way to rank well in that country’s App Store.
  • Getting a project to a meaningful level of success requires you to focus your efforts.
  • People actually do pay for apps on Android, provided your app sticks out and provides value.
  • Targeting professionals can be a way to keep charging for your apps because business owners will usually be willing to pay for something that helps them with their business.
  • Both iOS and Android still have underserved app categories where customers might be waiting for a really good app and be willing to pay for it.
  • Changing a single thing about your product can turn a failure into a success.
  • Building a really good product is required for success, but it’s not enough. You need to get it noticed too.
  • To offer a free trial of your app, just make a separate paid version with additional features.

Where you can find Russell and Shifty Jelly:

Shifty Jelly
@shiftyjelly
rustyshelf

Things mentioned on the show

Pocket Weather Australia for iOS
Pocket Weather Australia for Android
Pocket Casts
sherlocked
Bjango
David Barnard on Twitter
The Dip by Seth Godin
Loren Brichter / Letterpress